As a marketing tool, blogging is still very much alive and kicking. Case in point: In a study by Social Media Examiner, 58 percent of marketers rank written content as their No. 1 priority on social media. Meanwhile, 68 percent plan to blog more than they do now in the coming years.
Google and other search engines love blogs. An active blog has new content on a regular bases get a better rating then static websites. Fresh content is a higher value to the customer then information that is a couple years old.
By adding new contain to your blog or site you are making people want to come back to your blog. So they can see your latest posts. The more traffic you have on your site the more likely you are to have a sale.
Considering what blogging does for businesses, those stats make sense. Companies that are blogging bring in more website visitors, more inbound links, more indexed pages and more leads per month than those that don’t.